Twitter can be an extremely powerful tool for increasing your website traffic, but only if you use it properly. It can open your website up to a whole new world of followers, or it can simply be a waste of time. Here are a few ways to harness the power of Twitter and start using it like a pro.
Develop an Interesting Personality
With Twitter, as with anything else, it’s important to find a niche. You need to become a part of a group of Twitter users who are interested in many of the same topics you are. At the same time, it’s important to find a balance. With Twitter, you’re allowed to be off-topic sometimes. In fact, this can help other Twitter users see you as more human and more interesting. So post a fun photo or a link to a funny article. Just don’t get too distracted so you can get down to business when the time comes.
Think About Your Timing
There have been many studies about the longevity of tweets, and each study has a slightly different result. The message, however, is clear: Tweets will only be on most users’ radars for a short period of time (usually less than twenty minutes). Another important factor to consider is the time of day that you send out your tweets. Think about the demographic you want to reach, and what those people will be doing when you’re tweeting. The majority of people will be on twitter right before or right after work, or on their lunch break. You can use a Twitter app like HootSuite to schedule your tweets for the most effective times of day. It’s also okay to send out the same link a few times, as long as you’re not too repetitive. Try phrasing your tweet in different ways at different times of day to target different audiences.
Develop Real Relationships With Other Twitter Users
Maybe there are some people out there that you would really like to have as followers. If high-profile users follow you, it can be a huge boost for your Twitter traffic and your website traffic. If you want someone to follow you, you need to develop a relationship with that person first. Don’t just follow them and expect them to follow you. Retweet one of their tweets and add some interesting commentary on their own. Find out what they’re interested in and strike up a conversation with them. Remember when replying to someone to put a period before his or her @handle (as in “.@handle”). This means that your tweet will be visible not just to them, but to all of your followers as well.
Twitter is a great marketing tool, but in order to use it effectively, you have to do more than just post the occasional link to your website. Give people a reason to follow you, and they’ll be interested in your website as well. And don’t forget to put a link to your website in your Twitter bio so people can access it easily. Don’t waste your time. Use Twitter like a pro and make it worth your while.