On-Page SEO: The Basics


On-page SEO is simply search engine optimization that ensures your site is as friendly as possible to the various search engines. If your website fails to be optimized as much as possible, then your chances of being listed on the first page or even found by the search engines drops. When it comes to on-page SEO, here are the basics that you must remember.

On-Page SEO: The Basics

Arrange Your Meta Tags Properly

When it comes to SEO, it is vital that your site’s meta tags are arranged in the proper manner. What are meta tags? These are essentially both page tags and description tags whose primary purpose is to provide a succinct description of your various webpages. It’s a good idea to always remember that the length of page tags and description tags should be different. For instance, the length of page title tags must be no more than 68 characters long, while the length of the description tags must not be more than 148 characters long.

Ensure That You Have Unique Content

On-page SEO will be helped if your site has only unique content on each and every webpage. It’s a fact that the various search engines, especially Google, rank your site higher in the search results pages if you have great content on your webpages. One of the best ways to have great content is to make sure that your content is unique and interesting to read. As such, each webpage on your site should have content that can’t be found anywhere else on your site.

Ensure That Your Webpage URLs Are Also SEO-Friendly

Some people don’t believe that their website URLs also have to be SEO-friendly, but they do! In essence, this means that your website URLs have to provide an accurate description of the actual content on the webpages. Of course, you also have to utilize underscores and hyphens in the URL in order to separate words and phrases. If you create webpages in this SEO-friendly way, you should notice a big improvement in your page rank for sure.

Your Site Links Should Be Complete

One of the biggest problems that people experience in their quest for successful on-page SEO is the incomplete site link. A complete site link is defined as a site link that features the domain name, a forward slash, and then an accurate description of the specific webpage content. Again, search engines absolutely love it when a site link is complete because it helps them rank pages and sites more accurately. Incorporate something as basic to SEO as complete site links, and watch your on-page SEO improve dramatically.

On-page SEO is not hard once you get the hang of it and understand how it works. The whole point of having a website, especially a site where you sell products and services, is to get other people to find it and hopefully buy what you’re offering. The best way to achieve this is by effective SEO. By doing simple things like arranging meta tags properly and using complete site links, your on-page SEO will improve greatly.


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