Finding the right website designer can be a hassle if you don’t know what you’re doing. If you have a business or if you are a professional advertising your services, you want a nicely designed and functional website to help you snag more clients. Effective site design can mean the difference between more sales and more clients, and not prospering in your business. Of course, you can’t design a site yourself, so you have to hire the services of a website designer. Here are some tips on how to choose and hire the right website designer.
Is He Curious About Your Business?
When you’re evaluating your designer, you should really pay attention to how curious he is about your business. He should be asking pertinent questions to help him understand your business, its products or services, and your whole vision, so that he can become intimately familiar with it. This is how he’s going to be able to create a wonderful site design that expresses what you’re all about as a business. For instance, if you’re selling wedding cakes and other dessert-type foods, your site should not have black colors and be decorated with cobwebs and skulls. A good designer will know what is appropriate, and what’s not.
Internet Marketing and SEO
Having an online business means that you’re an Internet marketer, which in turn means that you’ll have to deal with SEO, or search engine optimization. Basically, SEO is a technique used to increase the chances that customers will find you in the big, vast world of the Internet. Your designer should have an intimate understanding of both, because site design should take SEO into account. It’s useless to simply have a visually attractive site if the site fails to bring in profits simply because the designer failed to take SEO into account.
Always Talk Fees
One of the first things you should discuss with the website designer you’re evaluating is how much money he’ll charge you for the project. Of course, the designer may well not be able to provide you with an accurate estimate until you go into the details, which would include discussing the site content and any features you want. Rates vary: you can expect to pay as little as just $60 an hour all the way up to $125 an hour for a high-end designer. The skill and the experience of the designer figure heavily into how much you’ll end up paying him. A high-quality site with approximately 10 web pages will cost you about $3,000 and will feature great graphic design and layout.
Once you have nailed down all the basics, such as his interest in your business, his marketing ability, and his fees, you are in a better position to pick the right designer for your specific needs. Be careful when you choose your designer because your website is the basis of your whole online business. Good site design will lift your business, while sub-par site design will only impede it.