You should never underestimate the power of email marketing to bring attention to your business. Email marketing’s record of success is undeniable. There are many misconceptions about starting an email list, ranging from it being too costly to it taking too much time, but they’re false. Email marketing works! Here are the five reasons why you need to start an email list today.
An Email List Allows You to Snag Online Visitors
An email list allows you to get both the email addresses and names of the people who visit your website. Having this information frees you to contact them at your leisure, whether it’s when you’ve got a new product for sale or a new exhibition coming up. Since the people on your list are only there because they signed up voluntarily, you’ve already got an interested bunch of people you’re marketing to.
An Email List Unleashes Your Creativity
An email list can be designed in any way that you choose. You can go with something totally traditional, or you can elect to do something more informal, such as a brief series of messages or an email e-course. Even the frequency of when you send out your emails is up to you!
An Email List Is Low-Cost
Marketing is problematic if it becomes too expensive. Luckily for you, using an email list is very affordable. This is especially useful for startup businesses that don’t have the advertising budget for rolling out a significant ad campaign. Even if you use a service like MailChimp, it will still be approximately $10 a month, which is extremely affordable.
An Email List Is Easy to Start
Beginning an email list is easier than you may believe! Aweber, an email management service, allows you to construct your email list and then send your messages in an efficient manner. The aforementioned MailChimp also lets you come up with a professional-looking email newsletter with its pre-designed templates. Again, this makes starting an email list stress-free.
An Email List Doesn’t Require a Website
Even if you don’t have a website to sell your products or services, you can still build an email list to build up your customer loyalty. For instance, both Aweber and MailChimp allow you to incorporate an easy, email subscription form right on your Facebook page, so all you really need is a Facebook page instead of a website to help market your business. Don’t let your lack of a business site derail you from profiting from the use of an email list.
These five reasons to start an email list should convince you to start exploring the different email list possibilities. An email list is an extremely versatile marketing tool that is also low-cost and user-friendly. In short, it is an ideal way to reach your customers and keep your brand easily accessible and recognizable. If you don’t start an email list today, you are missing out on huge marketing opportunities.