By now, anyone interested in internet marketing has probably heard of Facebook, Twitter, YouTube, Google+, as well as things like Pinterest, Tumblr, and so on. In order to get ahead of the game in online marketing, you have to be making use of the latest and greatest tools out there in order to stay ahead of the competition. The great thing about internet marketing is that a variety of these tools are free. Here’s a roundup of five top picks.
Get Social With Tweetdeck
If you’re managing multiple social media networks at once, you’ll need some sort of social management tool. Tweetdeck is currently the industry standard for Twitter users, and stands out as the best of the free tools. Other tools like Buffer, HootSuite, and MarketMeSuite will allow you to manage not just Twitter, but all of your social media profiles, and offer both limited free version and a more advanced pro version for a small monthly fee.
Google Alerts Will Help You Track Your Brand
Use Google Alerts to keep track of topics that matter to you. You can use it to track any web search, and it will send emails updates straight to your inbox. You can also use it to track different types of searches such as video, news, or web searches. It’s great for keeping track of what people are saying about you online, or what your competitors are up to.
Mailchimp Makes Email Marketing Easy
For free email marketing campaigns, there’s nothing better than Mailchimp. With Mailchimp, you can easily send out free email newsletters that look like they were designed in a publishing house. Mailchimp will also help you track your results to see who’s reading your newsletters, and share your newsletters across your social media networks.
Google Analytics Is Great For Web Metrics
When you run online marketing campaigns, you need to be able to measure their effectiveness. With Google Analytics, it’s easy to do just that. Google automatically keeps track of how many web users visit your website, what pages they visit, how they get there, how long they stay, how they leave, and so on. This is a great way to evaluate how campaigns work and find room for improvement. Google Analytics has lots of other great features as well, many of which are also free.
AdWords Gives Your Online Ads a Boost
Google’s AdWords is a powerful tool for tracking advertising keywords. It will tell you all you need to know about how much traffic any given keyword receives in its searches. Most web searches are done on Google these days, but if you’re looking for something that’s not run by Google, check out other free keyword tracking tools like Wordstream and Wordtracker.
With all of the free tools out there, it’s easy to keep yourself and your business at the cutting edge of internet marketing technology. Each of the tools mentioned above is a standout in its category, but that doesn’t necessarily mean that it’s the right one for you. As with any product, there will be competing brands that offer different features. Fortunately, most of them are either free or offer free trials, so you won’t have to spend anything even if you want to try them all.