Duplicate Content: What Is It?

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*** 2014  Update ***

This is more important then ever because of The Google Penguin/Panda Updates

With No original conent, google will just no list your content in the search engine. Google only wants to share the Best of the Best information on a topic.

You content is in a sea of others, you need to STICK OUT to survive!

Have Pictures, Videos, Info-graphics, and social interaction to make your content sick!

This is what google sees:

0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 1 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0

Everyone saying the same things, except for that “1” that goes the extra mile.. so that’s who google lists.

 

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Duplicate content is when two or more pieces of online content are entirely identical, even if they have a different URL. Avoiding duplicate content is imperative for successful search engine optimization (SEO). If you are looking to increase traffic to your website and see your business grow, you must know about duplicate content and how to avoid it. Below is more information on what duplicate content is, why it must be avoided, and how to solve the problem.

Duplicate Content: What Is It?

Why Is Duplicate Content a Problem?

In a nutshell, duplicate content is a problem because it will affect how well you rank on a search engine query page. Google, and other search engines too, see each webpage as separate, but having identical content and a separate URL confuses search engines. Because of the conflicting information a search engine is receiving, the search engine doesn’t know which page is most relevant and which is most reliable. Instead of placing on the first page of a search engine query – the page where most Internet users will find the site they’re looking for and go no further – your site will be placed further down the query. Put simply, Google can penalize the website with duplicate content, and the site is not shown in the results.

How Does Duplicate Content Occur?

Duplicate content can occur innocently or intentionally. Duplicate content is intentional if someone deliberately copies content. This is known as a search spam, and the person doing the plagiarizing assumes that this will increase their traffic. Google’s new algorithms are picking up on this plagiarism though.

However, most duplicate content occurs very innocently. It can occur from a session ID, from a webpage’s print version page, from sorting options, from affiliate codes, or from domains. Whatever is causing your duplicate content, it is possible to figure out what it is and fix it in order to improve your SEO.

How Can You Solve the Problem of Duplicate Content?

With the help of Google Webmaster Tools, you can identify where your duplicate content is coming from. Once you know where the problem is, then you can fix it. Some good ways to solve the problem of duplicate content and improve SEO is to redirect the duplicate page. A “301 direct” will redirect users away from the duplicate and to the original page. However, know that doing this will delete the duplicate.

Other options are to use meta robot tags. When combining meta robot tags with no index parameters, you can avoid getting duplicate content. Another good option is to rewrite the URL. If you choose to do this, it is a good idea to pick an advanced URL that closely reflects the content of the page. Remember that having the same URL but with a different session ID will still appear as duplicate content to search engines.

Search engine optimization is important to get more traffic to your business’ website. If your website can rank highly on a search engine, more people will see what you have to offer and visit your site. More traffic results in more business. Use these tips to avoid duplicate content and to improve your SEO ranking.

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