When you think of your pay-per-click ads appearing in the search engines such as Google, it is natural to assume that being listed in the top position is the best placement for success. Consider more!

This is one of those areas of life where what would seem to be the best but in reality is not. The reality is that people usually click on the ads in the middle or towards the bottom.

This is great news for you as it means you can save a lot of money on your bids.

You don’t need to be listed first in Google! Usually there is a big gap between the first and second or third position bids for any pay per click ads. This is where you will be saving. Let others pay the top dollar to be listed first…. By stretching you advertising budget this way, you will not only save some cash on your pay per click campaign but you may get more clicks and traffic to your websites by being further down the list of Google ads in the search engines. Go learn!

Use the Google tools in your Adwords account to figure out the top bids for the keywords you are using. The fastest way is to start with a bid of $50 and you will then see the first bid under that which is actually the current highest bid for that keyword. Keep on keying on the next lowest bid to see how much you must bid to be fifth or sixth on the list. Then bid this amount. You will save a ton of money this way.

Another factior that can help you get better results with your Google Adwords campaigns is to study your competition. If you are using ppc to advertise an affiliate program and someone else is doing the same, study their web pages. If the advertisers are running their ad campaigns on a regular basis, this means what they are doing is working profitable…so you should learn more on what they have done.

Do these advertisers send people to a pre-sell page or directly to the page they are advertising? This is where you usually can differentiate the beginners from the pros. Affiliate marketers who stay in the game have learned to use squeeze pages to capture contact information to build the all-important list.

Hardly anyone will buy any product the first time they go to the website. Follow-up is crucial to converting your pay-per-click traffic. If you did not capture email addresses, you cannot follow up with your prospects and convert them to buyers. If you send prospects directly to the product page, you will be losing hundreds of dollars every year. Setting up targeted email campaigns and capturing email addresses is easy and can make the difference between success and failure of your overall business.

Also if this is your first time signing up with a pay per click company like Google Adwords or Yahoo Search Marketing, remember to search for discount coupons for these companies. They usually have a special promotion discount coupon for new advertisers and the bonus can give you additional credit to get traffic to your website. Here’s a working $25 Yahoo Search Marketing Credit.

Download more Free tools, keyword research softwares and Ebook on Internet Marketing at Internet Marketing website www.BOBmarketing.com