How to Get Email List Open Rate of 51.4%

What’s the Point of having an email list of prospects if
NO ONE opens the email and just DELETES it!

It’s important to make the email as personal as possible.

It’s the same with snail mail – do you open junk mail?
No, But I Hand-written letter, for sure you’ll open it.

The Same MUST go for your Email Aweber auto-responder messages!

Which Subject like catches your attention the most?

Hey people, Check this out
Hey Ryan(whatever you name is), Check this out

Of Course the One using your Name stands out the most,
SO USE IT in your emails! (statistically proven as well)

Normally It’s setup something like this
Hey {firstname},Check this out.

I can’t believe 53% don’t use personalization in their emails!

Subject line personalization using the date generated an
average open rate of 51.4% compared to personalization using
the subscriber’s first name generating 40.9% open rate.
Newsletters sent without personalization of any type in the
subject line generated average open rates of 28.9%.

17% of newsletter subject lines sent in the last 30 days
contained date personalization while 19% used the subscriber’s
first name. 56.3% of subject lines did not contain any type
of personalization. Interestingly, using the subscriber’s
full name or last name generated lower average open rates
at 20%.

Michael Rasmussen