Halo 3 Marketing
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We all can learn a thing a from such a well marketed product like halo 3
Microsoft Corp. last week said its “Halo 3″ video game rang a record-smashing $170 million in retail sales in 24 hours!
They offered a Pre-Sale months before the product was even launched. This helped with measuring demand for the product and helps reduces cost of overproduction.
Their a Product launch which was hugely successful.
They did they via teaser commericals, online videos, other adversitments, and tons of other promotional goodies.
More ways they earned….. The UPSELL!
They offered 2 different upsells
“The limited edition” for $10 more which came with dvd and
the “collectors edition” which came with dvds and a mini helment for around $150
Of course Stores wanted you to buy it from them instead of a competitor. So stores offered free goodies when you bought it from them. Future Shop offers you Fantasic Four Game as a bonus and at Best Buy gave away a free Poster, T-shirt, and microphone. I’am sure other stores offed other prizes
This is for all those internet marketers who are crazy for affilate marketing and product launches
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Izzy said:
I think it made more money than the movies of the whole week gross !!
October 1st, 2007 at 9:42 pm
