Critical Techniques for Great Landing Page Quality Scores

The whole idea behind landing page quality score is to penalize those who put up crappy landing pages. Google gives them a lower quality score, which in turn raises the cost of their minimum CPC.

More importantly for those of us who are already striving to produce quality sites and landing pages, a better quality score will lead to better rankings for our ads and a lower CPC.

So, how do you get a better landing page quality score?

According to Google, there are 3 things they look at when calculating a landing page’s quality score:  relevant and original content, transparency, and navigability.  Here’s how to get a good quality score from Google and accomplish and get your conversions at the same time:

Relevant and Original Content

For starters, get a domain name that has keywords related to your market in it.  For your landing pages, make sure that each keyword you have, you have a separate landing page.  Make sure they the keyword is in the URL, such as “springgardens.php” if your keyword is “spring gardens”.Your title tag, meta keywords and meta description all must have the page keyword contained within them.

Another thing is to make sure that you have original content written for each of your landing pages. This is vital for any affiliate marketer since they could have hundreds of landing pages promoting the same product.  By differentiating your content from that of the vendor of the product, you’ll increase your quality score over that of your competitors who just recycle the vendor information.

Transparency

For transparency, make sure to link to a valid sitemap, contact us page, and privacy policy page. Google is very impressed by sites openly share information about how your business operates, as well as information about your business to itself.

When requesting information from your site’s visitors, make sure to provide them with the privacy policy so that they understand how they’re information is going to be used.Other good ideas you want to consider are limiting the amount of information that they receive from you and giving them the option to opt out of correspondence. Remember, nobody likes spam. Google likes to see users given the choice of how their information is used.

An obvious aspect of transparency is by delivering on the products and services that you offer in your ad, and to only charge customers for the products and services that they actually order and successfully receive.While this may be implied on your site. You can’t go wrong by also saying it somewhere on the landing page.This will do two things, it will raise your quality score on Google, and also put your users at ease.

Navigability
Google wants to see a clear path to follow on your landing pages, making it easy for users to purchase or receive the product or service you’ve advertised – which is exactly what you want too.Stay clear of using pop unders and pop-ups and other techniques that detract from a good user experience on your landing pages.

With your great landing page finished and a fabulous quality score. You are now able to turn your attention to your Adwords campaign.  By matching the best keywords with your customized landing pages, you can maximize conversions and minimize your CPCs, resulting in a bigger profit margin for you.